The Story Lab is the seed of an idea to co-create and share stories that speak to how we transition to a climate resilient future. The project nests within Pollination Foundation’s strategy to mobilise the power of storytelling for positive change and evidence of impact.
Stories have the power to shape the world.
Bridging cultures and generations, stories have informed every stage of human history, distributing knowledge, making sense of complexity, helping us to learn and grow our understanding. Sharing stories allows us to see through the eyes of others, creating connection and opening us to infinite possibility.
Insights drawn from catalytic initiatives do not spread on their own, they need to be caught, understood and communicated in a compelling way to inspire changes in behaviour. Crafting authentic and captivating narratives that weave data with storytelling is therefore essential to the success of all our initiatives.
Inspired by Ampliseed, the Story Lab harvests learnings and draws insights from project activities, place-based economies, and other environmental initiatives. Cross referencing these with evidence and expertise from external networks will allow us to create stories as authentic as they are compelling.
Stories from the field aims to bring project narratives to life; observations from a richly diverse community of participants add texture, context, nuance and depth to project impacts, both immediate and ongoing. Combining these elements with data will create a powerful narrative to influence and drive change.
Encompassing the full spectrum of media – from podcasts to web content, social media, video, audio and more – the Story Lab aims to identify how project outcomes can apply in other situations, and will provide an invaluable resource of knowledge that captures change and impact over time. This bank of stories will build a robust knowledge base through which partners can share significant learnings with external audiences, encouraging and enabling others to take on new approaches with confidence.